If your resume will be read by a resume scanning program for key words, it's absolutely imperative that those key words be included in your text. Consequently, tailoring your resume to an ad, networking recommendation or job description is probably even more important than if a person were doing the initial screening. In this respect people-scanned and computer-scanned resumes are very similar. However, because some computer scanners have difficulty reading vertical lines, italics and unusual type fonts, techniques you might use to grab the attention of recruiters can be misinterpreted by a computer. If your resume is likely to be scanned, keep the format simple and use only boldface type and bullets to highlight major points.

It's just a job. Grass grows, birds fly, waves pound the sand. I just beat people up
Muhammad Ali

Networking with follow-up is the most effective. The key to a successful job search is contacts. Most people can sell themselves better in person than on paper. While the tailored resumes you send to search firms, ads and direct mail targets are important and deserve your attention, they will never possess the power of a good relationship.