We're supposed to be perfect our first day on the job and then show constant improvement.
Ed Vargo major league baseball umpire

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. Jeff Bezos

I could have closed down bits of British Home Stores to make more money but it’s not my style. I want to make my money as a retailer, not by putting people out of work.
Philip Green