Learn to think in positive affirmations. Affirmations are any statements you make. Too often we think in negative affirmations. Negative affirmations only create more of what you say you don't want. Saying, I hate my job, will get you nowhere. Declaring, I now accept a wonderful new job, will open the channels in your consciousness to create that.
Louise Hay

Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
Philip Knight

People and companies like to see their names in print, especially if it took some effort to find them. Chapters 2 and 5 include tips to help you find the real addressee even when the person is trying to be incognito.