If your resume will be read by a resume scanning program for key words, it's absolutely imperative that those key words be included in your text. Consequently, tailoring your resume to an ad, networking recommendation or job description is probably even more important than if a person were doing the initial screening. In this respect people-scanned and computer-scanned resumes are very similar. However, because some computer scanners have difficulty reading vertical lines, italics and unusual type fonts, techniques you might use to grab the attention of recruiters can be misinterpreted by a computer. If your resume is likely to be scanned, keep the format simple and use only boldface type and bullets to highlight major points.

A date is a job interview that lasts all night. The only difference between a date and a job interview is that there are not many job interviews where there's a chance you'll end up naked at the end of it.
Jerry Seinfeld

Your biggest opportunity probably lies under your own feet, in your current job, industry, education, experience or interests.
Brian Tracy