A resume is an important tool, but it can't get you a job. Only people can do that. If you want your job search to be successful, concentrate on people and prepare your resume to suit their needs.

Beware of all enterprises that require new clothes.
Henry David Thoreau

Just about every cover letter sent in response to an ad begins in the following style, "To Whom It May Concern: This letter is in response to your ad in the National Business Employment Weekly for . . ." Rather uninspiring, isn't it? Is it any wonder the few individuals who research a company, then use the information to formulate their cover letter's f irst paragraph, have a tremendous advantage over their complacent competitors? In the resume derby, everything you do to distinguish yourself moves you another length ahead of the pack.