Most new jobs won’t come from our biggest employers. They will come from our smallest. We’ve got to do everything we can to make entrepreneurial dreams a reality.
Ross Perot

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. Jeff Bezos

Just about every cover letter sent in response to an ad begins in the following style, "To Whom It May Concern: This letter is in response to your ad in the National Business Employment Weekly for . . ." Rather uninspiring, isn't it? Is it any wonder the few individuals who research a company, then use the information to formulate their cover letter's f irst paragraph, have a tremendous advantage over their complacent competitors? In the resume derby, everything you do to distinguish yourself moves you another length ahead of the pack.