Just about every cover letter sent in response to an ad begins in the following style, "To Whom It May Concern: This letter is in response to your ad in the National Business Employment Weekly for . . ." Rather uninspiring, isn't it? Is it any wonder the few individuals who research a company, then use the information to formulate their cover letter's f irst paragraph, have a tremendous advantage over their complacent competitors? In the resume derby, everything you do to distinguish yourself moves you another length ahead of the pack.

Most new jobs won’t come from our biggest employers. They will come from our smallest. We’ve got to do everything we can to make entrepreneurial dreams a reality.
Ross Perot

Nothing is particularly hard if you divide it into small jobs
Henry Ford